Find all our updated insights about online retail & ecommerce, technology, personalisation, user experience. These topics are adressed in a concrete and operational point of view in order to be eventually activable in your future ecommerce roadmap.
A practice increasingly used in e-commerce is personalization and this is understandable when we see that it can reduce acquisition costs by up to 50% and increase turnover by 5 to 15% (McKinsey report). The personalization of online shopping is a strategy that not only optimizes the customer experience but also boosts the company’s results.
Read moreSeveral possibilities are available to cosmetics and personal care companies as part of improving the online user experience. Some brands in this field have opted for a quiz in "diagnostic" format (questionnaire then results in the form of a fairly basic decision tree). But this format has certain limitations ...
Read moreToday's world is becoming more and more digital and most of the companies have a website where their customers can order and buy products. To differentiate yourself from competitors and to bring real added value, installing a live chat is an ideal solution to improve the customer experience and increase sales.
Read moreIn this age of e-commerce and new technologies, today 65% of consumers still prefer to shop for clothing in physical stores, according to a Kantar TNS study. How to help consumers cross the barrier to make them buy from your ecommerce site?
Read moreWhich CMS to choose for your ecommerce site? This question is frequently asked in e-businesses and it is especially important when there is a site redesign planned. This choice is crucial because it will determine the functionalities, uses, ease of use, performances, compatibilities, and even possible integrations of the website. Thus, to help with your selection, we made a comparison of the main suppliers. Work with an agency or internalize it? Example of use cases with Jonak and Wshop.
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