The sizing, a major challenge for fashion online retailers
Choosing the right size in the online ready-to-wear world for an end-user relies on a very complex system because it is not standardized. Unlike an in-store experience, the customer can no longer talk to a salesperson and it is therefore more difficult to get recommendations and advice on sizes or fits. Despite efforts to standardize this system and the advancement of new technologies, sizes vary considerably from one country to another, from one brand to another and even within the same brand on different collections. This is a real challenge for fashion e-commerce retailers. We analyzed the different approaches proposed by the current solutions on the market that aim to answer this challenge.
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