Find all our updated insights about Conversation & Personalisation, Live chat & Recommendation, User experience & Technology, Conversion & Loyalty. These topics are addressed in a concrete and operational point of view in order to be eventually activable in your future e-commerce roadmap.
A major reform of VAT rules came into force on the 1st of July 2021 to facilitate B2C e-commerce within the European Union (EU) and prevent VAT fraud. This reform aims to modernize and simplify existing rules, allowing Member States to collect EUR 7 billion in additional tax revenue per year from 2021.
Read moreHaving served as a catalyst for the digitalization of interactions on a global scale, the pandemic has profoundly and lastingly modified Customer Service in all sectors. With the gradual closure of all businesses during endless lockdowns, the Internet has become the only purchasing channel for customers and online Customer Service has become more important than ever ...
Read moreThe UK's HMRC (Her Majesty's Revenue and Customs) has modified the import VAT on e-commerce rules for sellers and marketplaces from January 1st 2021. How to comply with the new specificities ? What will be the major changes in terms of taxation of traded goods ? This article will give you the keys to follow these evolutions and to adjust to the new rules.
Read moreBy living in a world in which 90% of information transmitted to the human brain is visual (according to the MIT), technologies such as visual search are the true game changers in their domain. This is not a passing trend, already 62% of millennials in fact said they prefer a search with images over any other technology during the digital shopping experience.
Read moreA practice increasingly used in e-commerce is personalization and this is understandable when we see that it can reduce acquisition costs by up to 50% and increase turnover by 5 to 15% (McKinsey report). The personalization of online shopping is a strategy that not only optimizes the customer experience but also boosts the company’s results.
Read moreSeveral possibilities are available to cosmetics and personal care companies as part of improving the online user experience. Some brands in this field have opted for a quiz in "diagnostic" format (questionnaire then results in the form of a fairly basic decision tree). But this format has certain limitations ...
Read moreToday's world is becoming more and more digital and most of the companies have a website where their customers can order and buy products. To differentiate yourself from competitors and to bring real added value, installing a live chat is an ideal solution to improve the customer experience and increase sales.
Read moreIn this age of e-commerce and new technologies, today 65% of consumers still prefer to shop for clothing in physical stores, according to a Kantar TNS study. How to help consumers cross the barrier to make them buy from your ecommerce site?
Read moreWhich CMS to choose for your ecommerce site? This question is frequently asked in e-businesses and it is especially important when there is a site redesign planned. This choice is crucial because it will determine the functionalities, uses, ease of use, performances, compatibilities, and even possible integrations of the website. Thus, to help with your selection, we made a comparison of the main suppliers. Work with an agency or internalize it? Example of use cases with Jonak and Wshop.
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