Best Practices & Trends in E-commerce & Corporate sites

Conversion, product advice, lighter support: what an AI assistant brings to an online store, the three families of solutions, the criteria for choosing one and how a rollout unfolds.

OpenAI withdrew Instant Checkout in March 2026 and Google's UCP checkout is not available in France. Here is what a French merchant should actually prepare, and what not to integrate.

WooCommerce, Shopify, PrestaShop and Adobe Commerce compared with 2026 French market data, real costs and the three criteria that changed: mandatory accessibility, Core Web Vitals, and whether AI agents can find your products.

AI-powered conversational assistants are transforming education by automating student guidance, administrative tasks, and support, while also providing personalized 24/7 academic assistance. They enhance teacher performance through lesson planning, progress analysis, and assisted grading. When properly integrated and GDPR compliant, these tools become a strategic lever for making schools more efficient, inclusive, and successful.

AI agents are transforming public authorities by restoring human-like support in increasingly digital public services, providing reliable, clear and continuous guidance to citizens across all channels, 24/7. They also act as a major productivity driver by helping public servants find information, draft administrative documents and focus on high-value tasks, while preserving human expertise and interaction.

The rapid growth of online retail has paved the way for an abundance of tools and technologies designed to enhance the e-commerce experience for both merchants and consumers. From streamlined inventory management to personalised marketing strategies, these tools play a crucial role in driving success and growth in the highly competitive e-commerce landscape In this article, we will explore the top e-commerce tools that have proven to be invaluable assets for online businesses.

A major reform of VAT rules came into force on the 1st of July 2021 to facilitate B2C e-commerce within the European Union (EU) and prevent VAT fraud. This reform aims to modernize and simplify existing rules, allowing Member States to collect EUR 7 billion in additional tax revenue per year from 2021.

Discover how conversational commerce in fashion e-commerce increases conversion, reduces returns, and improves customer experience with Cleed.ai’s AI assistant.

Choosing the right size in online fashion retail remains a major challenge due to the lack of standardization. Unlike in-store shopping, customers do not benefit from direct advice, while sizing varies significantly across countries, brands, and even collections within the same brand. Despite technological advances, this complexity persists, leading market players to develop various solutions to address the issue.

Several possibilities are available to cosmetics and personal care companies as part of improving the online user experience. Some brands in this field have opted for a quiz in "diagnostic" format (questionnaire then results in the form of a fairly basic decision tree). But this format has certain limitations ...

Having served as a catalyst for the digitalization of interactions on a global scale, the pandemic has profoundly and lastingly modified Customer Service in all sectors. With the gradual closure of all businesses during endless lockdowns, the Internet has become the only purchasing channel for customers and online Customer Service has become more important than ever ...

The UK's HMRC (Her Majesty's Revenue and Customs) has modified the import VAT on e-commerce rules for sellers and marketplaces from January 1st 2021. How to comply with the new specificities ? What will be the major changes in terms of taxation of traded goods ? This article will give you the keys to follow these evolutions and to adjust to the new rules.

By living in a world in which 90% of information transmitted to the human brain is visual (according to the MIT), technologies such as visual search are the true game changers in their domain. This is not a passing trend, already 62% of millennials in fact said they prefer a search with images over any other technology during the digital shopping experience.

A practice increasingly used in e-commerce is personalization and this is understandable when we see that it can reduce acquisition costs by up to 50% and increase turnover by 5 to 15% (McKinsey report). The personalization of online shopping is a strategy that not only optimizes the customer experience but also boosts the company’s results.

In this age of e-commerce and new technologies, today 65% of consumers still prefer to shop for clothing in physical stores, according to a Kantar TNS study. How to help consumers cross the barrier to make them buy from your ecommerce site?

Today's world is becoming more and more digital and most of the companies have a website where their customers can order and buy products. To differentiate yourself from competitors and to bring real added value, installing a live chat is an ideal solution to improve the customer experience and increase sales.