Best Practices & Trends in E-commerce

The rapid growth of online retail has paved the way for an abundance of tools and technologies designed to enhance the e-commerce experience for both merchants and consumers. From streamlined inventory management to personalised marketing strategies, these tools play a crucial role in driving success and growth in the highly competitive e-commerce landscape In this article, we will explore the top e-commerce tools that have proven to be invaluable assets for online businesses.

A major reform of VAT rules came into force on the 1st of July 2021 to facilitate B2C e-commerce within the European Union (EU) and prevent VAT fraud. This reform aims to modernize and simplify existing rules, allowing Member States to collect EUR 7 billion in additional tax revenue per year from 2021.

The New Customer Journey in Fashion Retail : Online sales are continuously growing in the fashion retail sector. Consumers are decidedly future-oriented and are adapting to the mobile use of technology. However, there is a gap between their high expectations for online shopping and the reality offered by brands who struggle to provide an experience that fully meets the customers' needs. Though 75% of consumers have high expectations for the online shopping experience, only 63% feel that brands manage to fully satisfy them.

Choosing the right size in the online ready-to-wear world for an end-user relies on a very complex system because it is not standardized. Unlike an in-store experience, the customer can no longer talk to a salesperson and it is therefore more difficult to get recommendations and advice on sizes or fits. Despite efforts to standardize this system and the advancement of new technologies, sizes vary considerably from one country to another, from one brand to another and even within the same brand on different collections. This is a real challenge for fashion e-commerce retailers. We analyzed the different approaches proposed by the current solutions on the market that aim to answer this challenge.

Several possibilities are available to cosmetics and personal care companies as part of improving the online user experience. Some brands in this field have opted for a quiz in "diagnostic" format (questionnaire then results in the form of a fairly basic decision tree). But this format has certain limitations ...

Having served as a catalyst for the digitalization of interactions on a global scale, the pandemic has profoundly and lastingly modified Customer Service in all sectors. With the gradual closure of all businesses during endless lockdowns, the Internet has become the only purchasing channel for customers and online Customer Service has become more important than ever ...

The UK's HMRC (Her Majesty's Revenue and Customs) has modified the import VAT on e-commerce rules for sellers and marketplaces from January 1st 2021. How to comply with the new specificities ? What will be the major changes in terms of taxation of traded goods ? This article will give you the keys to follow these evolutions and to adjust to the new rules.

Which CMS to choose for your ecommerce site? This question is frequently asked in e-businesses and it is especially important when there is a site redesign planned. This choice is crucial because it will determine the functionalities, uses, ease of use, performances, compatibilities, and even possible integrations of the website. Thus, to help with your selection, we made a comparison of the main suppliers. Work with an agency or internalize it? Example of use cases with Jonak and Wshop.

By living in a world in which 90% of information transmitted to the human brain is visual (according to the MIT), technologies such as visual search are the true game changers in their domain. This is not a passing trend, already 62% of millennials in fact said they prefer a search with images over any other technology during the digital shopping experience.

A practice increasingly used in e-commerce is personalization and this is understandable when we see that it can reduce acquisition costs by up to 50% and increase turnover by 5 to 15% (McKinsey report). The personalization of online shopping is a strategy that not only optimizes the customer experience but also boosts the company’s results.

In this age of e-commerce and new technologies, today 65% of consumers still prefer to shop for clothing in physical stores, according to a Kantar TNS study. How to help consumers cross the barrier to make them buy from your ecommerce site?

Today's world is becoming more and more digital and most of the companies have a website where their customers can order and buy products. To differentiate yourself from competitors and to bring real added value, installing a live chat is an ideal solution to improve the customer experience and increase sales.

In today's fast-paced digital landscape, creating compelling and engaging content is more important than ever.

In today's fast-paced digital landscape, AI chatbots are reshaping the landscape of customer support